Digital Marketing Management

Google Ads

Google is still the highest-intent channel in the stack. We build campaigns around incremental conversions — not branded search bloat or Performance Max vanity metrics.

• Search & Shopping: Query mining, SKAG vs. themed ad groups, negative keyword hygiene, and shopping feed optimization
• Performance Max: Asset group architecture, exclusions, audience signals, and brand vs. non-brand separation
• YouTube & Demand Gen: Creative briefs, in-stream placement strategy, and audience build from first-party data
• Feed management: Merchant Center diagnostics, title/attribute optimization, and supplemental feeds
• Measurement: Enhanced conversions, GA4 event taxonomy, server-side tagging, and offline conversion imports

Meta Ads (Facebook & Instagram)

Meta is a creative testing game. Winning accounts ship dozens of new assets every week and let the algorithm find the winners. We run the creative engine that makes that possible.

• Advantage+ Shopping campaigns: Consolidated structures, creative diversity, and existing-customer budget caps
• Creative testing framework: Static vs. video, UGC vs. polished, hook variations, and format-specific edits for Reels, Stories, and feed
• Catalog & retargeting: Dynamic product ads, DABA, and warm audience segmentation
• Conversions API: Server-side CAPI, deduplication, and attribution windows that actually reflect reality
• Creator partnerships: Partnership Ads, whitelisting, and branded content rights management

TikTok Ads

TikTok rewards native content at a pace no other platform does. You cannot repurpose a Meta ad and hope it works. We build TikTok-first creative systems — often with creators already in your orbit.

• Spark Ads: Whitelisted creator content as the core of your ad strategy
• Video Shopping Ads: Catalog-driven shoppable video campaigns
• Smart+ campaigns: TikTok's answer to Advantage+, with proper creative diversity
• Creator sourcing: Affiliate and paid creator pipelines, brief templates, and UGC rights
• TikTok Shop coordination: Tight loop between TikTok Ads Manager and TikTok Shop for unified attribution

YouTube Ads

YouTube sits inside Google Ads but deserves a dedicated creative and measurement strategy. We run it as a full-funnel channel — not a remnant placement for leftover spend.

• In-stream, Shorts, and Demand Gen video placements
• Hook testing, length optimization, and thumbnail A/B
• Brand lift and view-through conversion measurement
• Content repurposing from TikTok and Reels creative

Full-Funnel Integration

The real advantage of running all channels under one agency shows up in the handoff — top-of-funnel social driving branded search, branded search driving marketplace detail page views, marketplace reviews reinforcing paid social proof. Most agencies can't see those loops because they only have one piece of the pipe.

Creative Production

No media plan survives contact with bad creative. We run a creative brief-to-launch pipeline that keeps every channel fed:

• Weekly creative briefs informed by what's winning in each account
• Static ad design, video edits, and motion graphics
• UGC sourcing from creators and existing customers
• Landing page and PDP creative optimization
• Localization and platform-native formatting

Reporting You Can Actually Read

We consolidate every channel into one weekly report — Google, Meta, TikTok, YouTube, Amazon, Walmart. Blended ROAS, new-customer CAC, contribution margin, and the creative winners and losers for the week. No dashboard tourism. Just the numbers you need to decide where the next dollar goes.

Who This Is For

Kompound Commerce digital marketing is built for brands spending $25K+/month across paid channels who are tired of managing multiple vendors. Whether you're all-in on Amazon and want to build a DTC funnel, or a DTC brand expanding into marketplaces — we run the whole stack.